Integrity We build our businesses through trust, fairness, and kindness with the thought that
people are more important than products. We encourage everyone to give their best effort every day,
to provide positive support to those around them, and to exercise creativity in performing their tasks.
Relationships We expect open, honest, and friendly communication between everyone.
We appreciate and encourage diversity, knowing there is much we can learn from each other.
Balance We are dedicated to those who strive to create balanced lifestyles centered on serving
family and others while nurturing their own self-esteem and personal growth.
Personal Development We provide opportunities for those who wish to develop
their artistic creativity, expand their social interaction, and contribute to their family’s nancial
security—while having fun. We believe that when we nurture personal and professional development
in people, success will follow.
Positive Environment We seek to offer fair compensation and benefits; ample training
and educational opportunities; and an opportunity for everyone to share ideas with the company.
Growth We are dedicated to healthy and responsible growth. We measure our growth and
performance subjectively by focusing on principles and objectively by focusing on numbers. We seek
to expand our infuence in the craft, hobby, and decorating markets as we provide a ordable, highquality
products that stimulate creativity and enjoyment.
Effciency We evaluate our operations capabilities to ensure productivity and continued
support of our workforce. We understand that e cient processes and structure encourage consistency
and foster confidence; therefore, we strive to develop the best systems for giving the best support
Change We believe in exercising imagination and wisdom, in taking responsible risk, and in
embracing change. We set challenging goals, always striving to “better our best.”